Brauntex Theatre

Situated in the heart of downtown New Braunfels, Texas, the Brauntex Theatre is a cherished landmark that has been captivating audiences since its opening in 1942. This historic theater, with its distinctive Art Deco architecture, stands as a testament to the city’s rich cultural heritage and enduring community spirit. Whether you’re a history buff, an architecture enthusiast, or simply looking for an evening of entertainment, the Brauntex Theatre offers an experience like no other.

A Glimpse into the Past

The Brauntex Theatre first opened its doors during a tumultuous time in American history. Pearl Harbor had just been attacked, and the United States was deeply embroiled in World War II. Amidst the uncertainty and anxiety, the Brauntex provided a much-needed escape for the residents of New Braunfels. Its inaugural screening, Birth of the Blues starring Bing Crosby, marked the beginning of a long and storied journey.

At the time, New Braunfels was home to several theaters, but the Brauntex quickly distinguished itself as the premier destination for moviegoers. Its state-of-the-art facilities and elegant design, modeled after the Washita Theater in Oklahoma, made it a standout venue. The theater's significance was further cemented when a major fire destroyed the nearby Palace Theater, leaving the Brauntex as the crown jewel of downtown entertainment.

The Golden Era

For fifty years, the Brauntex Theatre was an integral part of the community, hosting countless movie screenings and special events. One of the most memorable moments in its history was the appearance of Pedro Gonzalez during the filming of the John Wayne classic, The Alamo. The theater also played a significant role in the civil rights movement, becoming integrated in the 1960s and allowing patrons to sit wherever they chose, regardless of race.

However, as time went on, the theater began to show signs of wear and tear. The once-grand establishment with its bright neon sign and smartly dressed ushers gradually faded into disrepair. By the late 1990s, the Brauntex had become a shadow of its former self, with broken seats and a lingering smell of cigarette smoke.

The Renaissance

In 1998, a dedicated group of local citizens, including city and county officials, artists, engineers, and business leaders, came together with a shared vision: to restore the Brauntex Theatre to its former glory. Despite setbacks, including the devastating Central Texas floods of October 1998, the community rallied behind the project. By July 1999, the Brauntex Performing Arts Theatre Association had acquired non-profit status, elected officers and directors, and secured the necessary funds to purchase the theater.

Renovation efforts began almost immediately, with volunteers from various local groups pitching in to help. The USMC Junior ROTC from New Braunfels High School, along with a group of women who dubbed themselves the Brauntex Sweatshop, worked tirelessly to bring the theater back to life. One of the most significant changes was the expansion of the stage to accommodate live performances, transforming the Brauntex from a movie palace into a full-scale performing arts theater.

A New Era of Entertainment

The grand reopening of the Brauntex Theatre was a resounding success, with the San Antonio Symphony gracing the stage for a sold-out performance. Since then, the theater has continued to thrive, hosting a diverse array of events, from concerts and plays to film screenings and community gatherings. Its beautifully restored interior, complete with gilded fittings and plush seating, offers a nostalgic yet modern experience for all who visit.

Today, the Brauntex Theatre stands as a vibrant cultural hub in New Braunfels, attracting visitors from near and far. Its enduring charm and rich history make it a must-visit destination for anyone exploring the area. Whether you’re attending a live performance, catching a classic film, or simply admiring the stunning architecture, the Brauntex Theatre promises an unforgettable experience.

Plan Your Visit

Located at 290 W San Antonio St, New Braunfels, TX 78130, the Brauntex Theatre is easily accessible and offers ample parking nearby. Be sure to check their website for the latest schedule of events and performances. With its unique blend of history, culture, and entertainment, the Brauntex Theatre is a shining example of the community’s dedication to preserving its heritage while embracing the future.

In conclusion, the Brauntex Theatre is more than just a venue; it’s a symbol of resilience, community, and the enduring power of the arts. Its walls echo with the stories of generations past, while its stage continues to inspire and entertain. Don’t miss the opportunity to experience this historic gem for yourself – a visit to the Brauntex Theatre is truly a journey through time.